Big Data is completely transforming how companies drive their decision making, but many nonprofit organizations are unprepared to make the most of this opportunity.
Nonprofit organizations are vital to making meaningful change in the world and they have significant amounts of untapped potential in their data. Unfortunately, many nonprofits lack the strategies, skills, and guidance to make better decisions based on their data.
Data Driven Nonprofits is a guide book for nonprofit organizations that want to improve their performance and increase positive change in the world. Learn from industry leaders and nonprofit professionals that have unlocked the keys to becoming more data driven.
by Steve MacLaughlin
Copyright © 2016 Steve MacLaughlin
Printed in the United States of America
Published by Saltire Press
Design: Veronica Volborth
Editing: Erin Duff
Indexing: Schroeder Indexing Services, Inc.
September 2016: First Edition
ISBN: 0-9888507-1-0
ISBN-13: 978-0-9888507-1-2
Library of Congress Control Number: 2016905527
Data Driven Nonprofits features experts from across the nonprofit sector. Here is a list of some of the industry experts featured in the book:
Beth Kanter, Best Selling Author of Measuring the Networked Nonprofit
Master Trainer and Nonprofit Consultant
Bob Filbin, Chief Data Scientist
Crisis Text Line
Carie Lewis Carlson, Director of Social Marketing
The Humane Society of the United States
Carlos Medina, Data Scientist
charity: water
Christoph Gorder, Chief Water Officer
charity: water
Chuck Longfield, Chief Scientist
Blackbaud
David Mitchell, Online Marketing Manager
SCIAF
Greg Baldwin, Founder & President
VolunteerMatch
Griff Freyschlag, Vice President of Development
Denver Rescue Mission
Henry Timms, Executive Director, 92nd Street Y
Co-founder of GivingTuesday
Jack Cumming, eCommerce Manager
Worldwide Cancer Research
Jann Schultz, Senior Director, Integrated Fundraising and Communications
Project HOPE
Jeanne Pecha, Vice President of Advancement Services
Florida State University Foundation
Jeffrey Lindauer, Vice President, Advancement Services and Managing Director of Capital Campaigns
Indiana University Foundation
John Sall, Co-Founder and Executive Vice President, SAS
John Schwass, Director of Fundraising Operations & Strategic Analysis
World Wildlife Fund
Kate Chamberlin, Director of Development Analytics
Memorial Sloan Kettering Cancer Center
Margaret Williams, Director of Prospect Research
University of South Dakota Foundation
Mark Langdon, Fundraising Insight Manager
RNIB
Michal Heiplik, Executive Director, Contributor Development Partnership
WGBH
Nancy Lublin, Founder & CEO
Crisis Text Line
Roger Craver, Editor and Founder
The Agitator and Founder of DonorTrends
Get your copy of Data Driven Nonprofits today.
This is a list of published reviews of Data Driven Nonprofits. Look for more reviews to be posted in the near future.
"Data Driven Nonprofits is to the 'science' of fundraising what Ken Burnett's Relationship Fundraising is to the 'art' of fundraising." - Roger Craver, The Agitator
"As a fundraiser's guide to the power of strategic data use over tribal learning - it's a handy addition to the bookshelf." - Julie Dodd, UK Fundraising
"If you care about your organization's sustainability, grab a copy of Data Driven Nonprofits." - Pamela Grow, The Grow Report
"Dear Fundraiser, buy this book already." - Shanon Doolittle, Fundraising Coach
“It’s no longer who has the biggest database, it’s who has the most valuable database.”
- Roger Craver
The Agitator
Get your copy of Data Driven Nonprofits today.
“The ability to look at trends in the data and be agile enough to respond quickly is extremely important.”
- Carie Lewis Carlson
Director, Social Marketing
Humane Society of the United States
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“Data needs to be structured for participation so it actually becomes both useful and engaging.”
- Henry Timms
Executive Director, 92nd Street Y
Co-Founder, GivingTuesday
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“Data is not a foreign object. Data is just part of what you do. It's part of the day-to-day fabric of the organization.”
- Christoph Gorder
Chief Water Officer, charity: water
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“It amounts to having the right pieces of data at the right moment with the right person who can act.”
- Kate Chamberlin
Director, Analytics & Process
Memorial Sloan Kettering Cancer Center
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“A culture of experimentation is critical to the nonprofit mission."
- John Sall
Co-Founder & EVP, SAS
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“Growth mindset people in a nonprofit are driven by this intrinsic motivation of making things better.”
- Beth Kanter
Master Trainer and Author
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“The two key ingredients are in fact good insight analysts and good data governance because the right people can’t do anything unless the quality of data is high.”
- Mark Langdon, Data and Insight Manager
Fundraising Insight Unit
Royal National Institute of Blind People
Get your copy of Data Driven Nonprofits today.